What Is Your Time Worth Pricing Strategies
I get asked these questions often…
What am to charge for writing articles?
What am I to Charge for writing emails?
What am I to charge for creating eBooks?
What am I to charge for managing business Social Media campaigns…
…and on and on it goes. It’s easy just pick a figure and charge that. If this is your first time then after a while you will get a feel for it and you can adjust from there. In the beginning, you are experimenting so do something to gain some traction and gain some confidence.
- Shall I Do Tasks For Free?
This depends on the type of person you are. You maybe are a kind person and do not mind providing our time for free to help out a fellow human being. Or you are the selfish type and don’t give a dam about helping anyone out for free. You charge an amount of money for anything you do when it comes to other people’s requirements. Now I will retract what I said about selfish type. You are a person that acts like a business person when it comes to providing anyone your services. You charge them a fee for all tasks that you do for people. The fee could be small or large, it depends on the scope of work for the task.
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What Is Your Time Worth Pricing Strategies
- Easy Pricing Strategies to Determine Your Rates
It might just be the most stressful decision you ever have to make: what to charge?
You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of other variables.
Working it out can feel like a hurdle you can’t quite get past.
Of course, there are some strategies you can employ. One popular method is to use a calculator such as the one found on Melissa Ingold’s Time Freedom Business.
These will quite quickly tell you what you need to be charging to reach your income goals, and they’re a great place to start.
But what about all those other questions? Creating a solid pricing structure requires you to do a little more digging. So with your starting number in line, take a look at:
This might take a little detective work, since a lot of coaches and service providers don’t publish rates. But if you pay attention to their websites and social media, ask a few discreet questions, and get on their mailing list, you can figure it out.
Be realistic about who, exactly, your competition is, though. Don’t undervalue or over-sell yourself. In other words, make sure you’re comparing yourself to another provider who shares the same skills, market, and track record, rather than simply looking at who you strive to become.
In some fields, this is easy. There are certifications and educational programs that allow you—by virtue of having achieved them—to charge a certain rate. If you’ve followed this path, then pricing will be easy for you. If not, take a solid look at what you can legitimately claim as a skill.
Look, at your track record. Have you proven yourself by helping former clients (and do you have the testimonials and case studies to show for it)?
Have your former clients moved on to bigger and better coaches after working with you? (That’s a good thing!) These are all reasons to maybe consider a higher price range than you might have first thought.
In the game of setting rates, it’s your market that has the final say. As any first-year economy student can tell you, the price of anything lies where what the buyer is willing to pay meets what the seller is willing to accept.
If your goal is to give newbies a helping hand and lead them down the path to success, that unfortunately means you can look forward to low paying gigs. That’s not a bad thing—everyone has to begin somewhere—but it does need to be acknowledged. If, on the other hand, you’re target market is more established and economically stable, then a higher fee isn’t just warranted—it’s a must. They will expect a higher price, and will not find value in the lowest-cost provider of anything, whether it’s coffee beans or business coaching.
Finally, don’t forget that pricing is never set in stone. It’s flexible. If you find you’re attracting the wrong market (or no market at all) you can always change your rates. Working too hard for not enough return? Raise your rates.
•It’s your business. You get to call the shots.
Right, now you should have the confidence to work out a rate for what you are happy to charge people.
As I have said before it is all about experimenting with your pricing structure and tweaking it as you go along.
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