Email Marketing Alive And Well
Email Marketing Alive And Well. You may have read from time to time that email marketing is dead. Well that that is just a whole load of bull dust. You can even find gurus telling us this is the case. Well I am here to tell you that it is very much alive and kicking. This is just my opinion and I can bet there are other internet marketers out their in internet land that will back me up on this.
Email marketing should be at the for front of every business persons mind and their top strategy when it comes to keeping their existing customers happy and the new ones that they bring on-board feeling satisfied and cared for. Virtual recognition and virtual hugs will go along way to making your audience get to know, like and trust you.
When you gain a new customer or client it is imperative that you have an email sequence setup for them to receive in the first few weeks.
There is a great saying that goes like this…people want to know how much you care…before they care about how much you know.
This chart shows the frequency of checking personal emails a day in North America.
You will find more statistics at Statista
Email Marketing Alive And Well
In order to actually build an email list properly you will need an autoresponder account, and I would suggest one of two autoresponder services to use, Aweber.com or GetResponse.com or Active Campain.com or Mailchimp.com and this great one here called Mailerlite.com to get you going Those are both professional autoresponder services which I have used and would recommend.
Once you have account and have created your first list within the account, there are a few things which you will need to set-up in order to make the most out of your new list. The first would be to make sure that within your list settings you set the opt-in settings to “single opt-in”, not double opt-in. Single opt-in will allow visitors to enter their email address and become subscribed to your list immediately, while double opt-in will force your visitors to have to check their email inbox to confirm signing up to your list, which will dramatically lower the number of subscribers that you will receive.
The second task to do within your new list is to create at least 5 follow-up emails which will start being send automatically to new subscribers as soon as they subscribe. The first email should be a welcome email, thanking the person for subscribing and containing a link to your free gift. You may also want to promote your one-time offer within this email as well, to remind them about it.
The second – fifth emails should be a combination of quality content as well as promotions for your OTO and possibly other products of yours or affiliate products.
The follow-up emails should be set-up to be sent almost every day, with a missed day every 2-3 days. The point of these follow-up emails is to maintain regular contact with your subscribers and to keep building up trust with them, offering them great free content with a few promotions in between.
The more that your subscribers like and trust you, the more likely they will feel comfortable buying from you in the future.
Once your list settings and follow-up emails are in place, you can then create an opt-in form and place it on your squeeze page. Make sure to set it to only have an email field and to redirect subscribers to your one-time offer page.
Now that you have your web pages, your free offer, and your autoresponder set-up, it’s time to start sending traffic to build your list up to 1,000 subscribers!
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