Branding Yourself, your brand has to start somewhere just look at Apple started by two guys in their home garage. Harley Davidson started by two passionate motor cycle enthusiasts in a shed in Wisconsin. Now tell me where is yours starting from. It has been said that to sell a great product/service it is best you understand who your customer or prospect is well before you even start create it. This way you are able to match your product to the market thus establishing your brand quicker.
Do You Understand Your Audience?
Branding Yourself is all about understanding your audience and this is the first step that we work on. This is where we really gig deep here on understanding our audience. It has nothing to do with keyword research or competitor intelligence. We have to get right deep down to an emotional level and really understand what makes this person tick.
This is really important as people like to make snap judgements about others really, really quickly. We do this all of the time. Malcom Gladwell calls this thin slicing and he has written an awesome book about marketing calling it thin slicing. So when your customers or prospects make a snap judgement about you, you want it to be a good one. The only way that is going to happen is if you really understand them. Like what makes them tick, what motivates them, what makes them get out of bed in the morning?
Now grab a pad and pen or on your screen and write down some answers from the questions you will ask them.
- What are the top questions they have?
- What are the top complaints they have?
- Are they proactive in searching for solutions?
- Are they already spending money to satisfy their desire, or some sought of want or need?
- Are they experiencing any type of pain? Urgency? Maybe irrational urges or passion.
Write all of the answers down and then what you will be able to do from these answers is create a customer profile. You will not be able to get it perfect right from the get go but this will go a long way to presenting what you have to your targeted prospect or customer. You will be adjusting and tweaking this profile from the marketing results that you get back from your marketing efforts.
If you don’t do this you are not going to get anywhere with your business. All products/services you sell have their own unique benefits that attract their own unique customer’s or prospects. A customers/prospects profile is required for each one. You cannot be to general and across the board if you want to squeeze every available dollar out of the market place.
- True to Yourself
You need to be one side or the other not in the middle. Pick a side and to the best job you can and branding yourself for that side. You need to turn some people off and some people on but all ways being yourself, staying true to who you are. You do not want to come across hollow and fake.
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